Last updated: 18.02.2025

This cheatsheet will guide you through the essentials of building a startup website that’s both functional and scalable. Keep it handy as a reference.

1. Define Your Goals and Audience

• [ ] Identify your target audience: Understand who they are and what challenges they face.
• [ ] Clarify your website’s primary purpose: What specific problem does your website solve for your audience?
• [ ] Establish your website’s outcome goal: Do you want visitors to convert, engage, or form a lasting relationship?

2. Choose the Right Platform

• Select a platform that fits your needs. Here are a few popular choices:
  • Framer: Ideal for quick, polished websites for launches and investor pitches.
  • Webflow: Best for startups that need flexibility and scalability.
  • WordPress: Perfect for startups with complex requirements like blogs, marketplaces, or multilingual support.
• Consider scalability: Choose a platform that can grow with your business without needing frequent overhauls.

3. Make Your Website a Tool for Growth

• [ ] Craft a compelling value proposition: Clearly communicate who you help, the problem you solve, and why visitors should care.
• [ ] Simplify your product/service overview: Make sure visitors understand your offering in 10 seconds.
• [ ] Clear calls-to-action (CTAs): Each page should have a specific action for visitors to take (e.g., Book a Call, Request a Quote).

4. Design for Easy Navigation

• [ ] Clear site structure: Ensure visitors can quickly find the information they need.
• [ ] Intuitive user flows: Ensure visitors are led naturally towards important actions like sign-ups or purchases.
• [ ] Design consistency: Your website should reflect your brand and be visually cohesive with other marketing efforts.

5. Build Trust with Social Proof